Instagram Stories sees 200M daily users, surpassing Snapchat

|By:, SA News Editor

Cloning features is paying off for Instagram and Facebook (FB +0.5%). Instagram says today that more than 200M use its Instagram Stories feature daily.

That's up from 150M in January -- and, more important, higher than the 161M daily active users reported last month by Snapchat (SNAP -0.8%), which pioneered the "Stories" format. Facebook and Instagram have been rapidly adding features previously unique to its social-media rival.

Facebook is also rolling out new "sticker" tools for Instagram in a further positioning of its photo-centric product against Snapchat, including the ability to turn "selfies" into stickers, and new "geostickers" tied to world cities.

Updated 11:41 a.m.: SNAP is slipping further after the news, now down 2%.