Vera Bradley enters medical uniforms business

|About: Vera Bradley (VRA)|By:, SA News Editor

Vera Bradley (VRA +0.5%) announces that it entered into a licensing agreement with CID Resources.

The deal will see the company license apparel and coordinating accessories for female health care professionals.

Vera Bradley estimates that the medical uniforms market alone is $1.8B in the U.S.

“Vera Bradley enters new product categories when it can deliver its signature style paired with new functionality missing from existing products in the market," notes CEO Rob Wallstrom.

Source: Press Release