Jenny Fleiss will lead the Code 8 project as it looks to create "highly-personalized, one-to-one shopping experiences." Fleiss is the co-founder of Rent the Runway.
The Store No 8 tech incubator was unveiled last month by Wal-Mart to invest in businesses like a venture capitalist. The company also uses @WalmartLabs in San Francisco to research new retail concepts.
Now read: Retail Dominance: The Walmart Story »