Dean Foods (DF +0.6%) announced an expansion for its Mayfield Creamery ice cream brand.
The company is taking Mayfield further across the southern U.S. to a collection of new markets in Texas, Oklahoma, Arizona and New Mexico.
A "brand restage initiative" is also in store for Mayfield to restore it back to its roots, including renaming the 94-year-old brand to Mayfield Creamery.
Look for Mayfield TV ads across multiple markets beginning in May.
Source: Press Release
Now read: More on Anixter's Q1 »