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Apple, too, is working on a dedicated AI chip

May 27, 2017 3:49 PM ETApple Inc. (AAPL) StockAAPL, GOOG, AMZN, QCOM, GOOGLBy: Eli Hoffmann, SA News Editor136 Comments
  • via Bloomberg:
  • Apple (NASDAQ:AAPL) is working on a processor devoted specifically to AI-related tasks. The chip is known internally as the Apple Neural Engine.
    • "Engineers at Apple are racing to catch their peers at Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) in the booming field of artificial intelligence. While Siri gave Apple an early advantage in voice-recognition, competitors have since been more aggressive in deploying AI across their product lines, including Amazon’s Echo and Google’s Home digital assistants. An AI-enabled processor would help Cupertino, California-based Apple integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world.
    • “Two of the areas that Apple is betting its future on require AI," said Gene Munster, former Apple analyst and co-founder of venture capital firm Loup Ventures. “At the core of augmented reality and self-driving cars is artificial intelligence.”
  • Apple may choose to discuss some of its latest advancements in AI at its annual developer’s conference in June.
  • The move follows similar announcements from Qualcomm (NASDAQ:QCOM) and Google.

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