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Luxury fashion brands test WeChat

  • Tencent (OTCPK:TCEHY, TCTZD) is adding luxury fashion brands to its WeChat app as it strikes into new areas.
  • LVMH Moet Hennessy (OTCPK:LVMHF, OTCPK:LVMUY) is testing demand for its Givenchy and Dior brands through flash sales on the platform, while Burberry (OTCPK:BURBY, OTCPK:BBRYF) and Longchamp are also active on the WeChat social media network.
  • The WeChat development could be a new challenge for Alibaba (NYSE:BABA) to match if it ramps up.

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