Wolverine Worldwide to license the Stride Rite brand

|About: Wolverine World Wide Inc. (WWW)|By:, SA News Editor

Wolverine Worldwide (NYSE:WWW) announces that it entered into a multi-year licensing agreement of the Stride Rite brand to Vida Shoes International.

Under the terms of the agreement, Vida Shoes International will become the global Stride Rite brand licensee for footwear and other products and will design, develop and market children's products under the Stride Rite brand.

The company says its will use the license agreement and the newly created Wolverine Children's Group as part of its strategic transformation.

Source: Press Release

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