The Viacom studio is installing Brian Robbins, founder of Awesomeness, as the president of Paramount Players. He'll have the goal of giving a boost to an underperforming film slate that's thin on the global franchises that competitors are riding to box-office gold.
Paramount's top franchise is Transformers, whose latest iteration opens June 21. It also works with Tom Cruise's Mission: Impossible series and the rebooted Star Trek films.
The studio's latest release, Baywatch, is bringing disappointing returns, with a cumulative domestic gross of $41.97M through its second weekend.
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