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Morgan Stanley thinks Zalando is well-positioned to survive Prime Wardrobe

Jun. 21, 2017 1:23 PM ETZalando SE (ZLDSF) StockZNDO, ZLDSF, ZLNDYBy: Clark Schultz, SA News Editor
  • Morgan Stanley thinks Zalando (OTC:ZLDSF, OTCPK:ZLNDY, ZNDO) has a "protected position" in apparel even with Amazon's introduciton of Prime Wardrobe.
  • The firm says Zalandro's strong relationship with brands and "best in class" logistics give it an edge. The online seller is also seen having a head start on how to use data for in-season fashion purchases.
  • MS has Zalando rated at Overweight with a price target of €46.
  • Zalando is down 5% in Frankfurt trading since the Amazon Prime Warehouse news broke.

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