Nike seen using Amazon brand registry program

|About: Nike Inc. (NKE)|By:, SA News Editor

Sources tell Bloomberg that Amazon will begin selling Nike (NKE +1.8%) products through a brand registry program aimed at keeping counterfeit goods off its website.

The relationship could help Nike diminish the market for knockoffs.

The news that Nike might make the move has rocked the share prices of sporting goods chains and shoe sellers today.

Previously: Talk of Nike selling directly on Amazon (June 21)

Previously: Nervous trading over report of Nike selling on Amazon (June 21)

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