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Apple confirms acquisition of AR tech company

Jun. 27, 2017 12:45 PM ETApple Inc. (AAPL) StockAAPLBy: Brandy Betz, SA News Editor21 Comments
  • Apple (NASDAQ:AAPL) all but directly confirms the acquisition of computer vision company SensoMotoric Instruments, a purchase first reported by MacRumors.
  • Axios has Apple’s almost confirmation: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
  • SensoMotoric develops eye-tracking tech meant for use in augmented reality and virtual reality headsets and devices. The acquisition will build on Apple's big AR and VR prospects.
  • Apple CEO Tim Cook calls AR “a big idea like the smartphone” and the upcoming macOS High Sierra includes VR support.  

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