- The New York Times (NYT +1.4%) has launched subscriptions for its NYT Cooking site/app, looking to turn a popular recent addition into a new revenue stream.
- Registration will cost $5 every four weeks, and subscribers are offered a four-week free trial to start. Existing Times subscribers will keep getting unlimited access.
- The product has about 10M monthly unique users and a newsletter with more than 1M subscribers.
- NYT Cooking was built in 2014 by the company's NYT Beta product-development team.