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New York Times moves Cooking section behind paywall

Jun. 28, 2017 11:45 AM ETThe New York Times Company (NYT) StockBy: Jason Aycock, SA News Editor4 Comments
  • The New York Times (NYT +1.4%) has launched subscriptions for its NYT Cooking site/app, looking to turn a popular recent addition into a new revenue stream.
  • Registration will cost $5 every four weeks, and subscribers are offered a four-week free trial to start. Existing Times subscribers will keep getting unlimited access.
  • The product has about 10M monthly unique users and a newsletter with more than 1M subscribers.
  • NYT Cooking was built in 2014 by the company's NYT Beta product-development team.

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