- After a few delays, Facebook's (FB -0.4%) TV-like programming is set to roll out within a couple of weeks, Bloomberg reports.
- The first programming will be the less expensive shorter-form video that Facebook is asking partners to develop, while more expensive longer-form episodes will roll out later.
- Most observers originally expected the video tab to debut in mid-June.
- Facebook has approached a two-prong strategy for video programming, with different revenue models for each: inexpensive short-form series with revenue splits, as well as higher-cost series owned by Facebook with longer run times similar to traditional TV.
- The company reports earnings results after the closing bell today.