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Bloomberg: Facebook TV shows now to come mid-August

Jul. 26, 2017 12:13 PM ETMeta Platforms, Inc. (META) StockMETABy: Jason Aycock, SA News Editor12 Comments
  • After a few delays, Facebook's (FB -0.4%) TV-like programming is set to roll out within a couple of weeks, Bloomberg reports.
  • The first programming will be the less expensive shorter-form video that Facebook is asking partners to develop, while more expensive longer-form episodes will roll out later.
  • Most observers originally expected the video tab to debut in mid-June.
  • Facebook has approached a two-prong strategy for video programming, with different revenue models for each: inexpensive short-form series with revenue splits, as well as higher-cost series owned by Facebook with longer run times similar to traditional TV.
  • The company reports earnings results after the closing bell today.

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