- With equities at record highs, traders are looking to Apple (NASDAQ:AAPL) today to help extend the market rally.
- The tech giant is expected to unveil its widely anticipated iPhone X and other products starting at 1 p.m. ET, at an inaugural event by its new $5B Cupertino campus.
- Selling more than 1.2B iPhones since unveiling its flagship smartphone in 2007, Apple's next device is expected to break the $1,000 price barrier.