Trade Desk adds features to Connected TV ad offering

|About: The Trade Desk, Inc. (TTD)|By:, SA News Editor

The Trade Desk (TTD -0.5%) has expanded its Connected TV product, adding audience targeting and attribution to its platform targeting cord-cutters.

Advertisers gain the ability to target consumers in a CTV environment using first- and third-party data, The Trade Desk says, and they can measure effectiveness using both digital and traditional metrics (such as video completion rate, gross ratings points and attributed view-through conversions).

They can also retarget commercials across viewers' other devices.

The Trade Desk expects 22M U.S. cord-cutters in 2017, up 33% Y/Y.

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