- J.C. Penney (NYSE:JCP) will start selling smartwatches at 245 stores beginning on October 30.
- "Our research tells us that fine jewelry is one of the best opportunities for cross-shopping at JCPenney as shoppers may initially come in for a smartwatch, and then discover a captivating mix of fashion, beauty, salon, shoes and accessories," says JCP exec Pam Mortensen.
- The smartwatch collection at J.C. Penney will includes products from Samsung, LG and Garmin.
- Source: J.C. Penney press release