JPMorgan looks to Amazon for pricing strategy

|About: JPMorgan Chase & Co. (JPM)|By:, SA News Editor

Earlier this year, JPMorgan (NYSE:JPM) CEO Jamie Dimon channeled Jeff Bezos, telling bank employees "your margin is my opportunity."

Yesterday: "Your are going to see more relationship pricing," said Dimon, speaking to clients. "We give you more if you are at different levels and tiers ... We may test different types of things.”

JPMorgan - along with most other banks - already offers plenty of "relationship" advantages such as mortgage discounts to banking clients, and boosted credit card rewards for mortgage clients. Sounds like that practice is about to expand.

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