There's been a rush of optimism that the retail sector has some significant tailwinds behind it for 2018.
Standing right in the middle of the action is McDonald's (MCD -0.1%) with its 14K U.S. stores.
Cowen retail analyst John Kernan is the latest out with a positive stance on the restaurant chain.
Kernan: "In 2018, we are most optimistic McDonald’s momentum and embrace of entry level value positions the concept well to benefit from the launch of the new value platform. Not only will the new Dollar Menu benefit from the scale of national advertising compared to previously regional McPick 2 value efforts, but the platform also fills a void on McDonald's menu to comprehensively embrace entry level price points."
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