Coca-Cola (KO -0.3%) says it's relaunching Diet Coke in North America with a "full brand restage," including a new look.
New flavors set to be added to the Diet Coke family are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange.
Consumers will see the new packaging and flavors on store shelves beginning in mid-January.
The reset follows a mid single-digit decline in North American unit case volume in Q3.
Source: Press Release