Planet Fitness (NYSE:PLNT) announces the launch of its business in Mexico with a planned club opening in Monterrey and a Judgement Free Zone in Santa Catarina.
"We are excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally," says CEO Chris Rondeau.
"We continue to see an increasing global enthusiasm for our brand and we look forward to entering this new market and introducing the Santa Catarina community to the Judgement Free Zone," he adds.
PLNT is flat in premarket trading at $31.88.
Source: Press Release
Previously: Planet Fitness hits milestones (Jan. 4)
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