Roku responds to Consumer Reports device-hacking study; shares higher

|About: Roku Inc. (ROKU)|By:, SA News Editor

Roku (ROKU +6.5%) says Consumer Reports "got it wrong" with a study suggesting smart products including Roku-powered TVs are vulnerable to easy hacking.

The consumer organization says it was able to break into a TCL/Roku set using a remote-use feature that Roku developed.

“This is a mischaracterization of a feature,” says Roku's Gary Ellison. “It is unfortunate that the feature was reported in this way. We want to assure our customers that there is no security risk.”

Consumers have the ability to turn off the feature enabling remote-control applications, he says, and Roku's support of automatic content recognition (which could be used to target ads) is an opt-in feature.

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