U.S. ad sales record for Winters Olympics

|By:, SA News Editor

While opening ceremonies for the Winter Olympics kick off in Pyeongchang, NBC Sports (NASDAQ:CMCSA) announced that U.S. national advertising sales for the games have surpassed a record $900M.

Live sporting events remain attractive to advertisers because they keep viewers tuned in during commercials rather than skipping them when they watch on demand.

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