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B. Riley sees upside all around from MoviePass phenomenon

  • It seems like an obvious point on the MoviePass sensation, but B. Riley is spelling out exactly why theater chains should benefit from the explosion in MoviePass subscribers.
  • "If a MoviePass subscription drives those moviegoers into the theater more times than they normally would go each year, we believe it is only a positive for the exhibitor group, as it does not involve discounting on their part," write B. Riley analyst Eric Wold
  • "Furthermore, the additional traffic means more people in the concession line with 85% to 90% margins on those incremental concession purchases," he reminds.
  • Wold thinks an arrangement can be worked out between movie studios, exhibitors and MoviePass that will benefit all parties.
  • Shares of Helios and Matheson are up 3.88% in premarket trading. Regal Entertainment (NYSE:RGC), IMAX (NYSE:IMAX), AMC Entertainment (NYSE:AMC), Cinemark Holdings (NYSE:CNK), Marcus Corporation (NYSE:MCS) and Reading International (NASDAQ:RDI) are on watch for a bump from the positive B. Riley note.

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