- As previously telegraphed, Verizon (VZ -0.9%) looks to be putting down its Go90 streaming video effort, folding it into Oath Brands.
- "We had two separate strategies ... now it will be one strategy. We have taken Go90 into Oath," says Oath Brands CEO Tim Armstrong.
- Despite a number of shakeups, Go90 struggled to find users since a fall 2015 launch.
- “It was highly likely we’re going to stub our toe a huge number of times," Armstrong says of a "super ambitious" project to start mobile video from scratch.
- The effort won't go entirely for naught, as Armstrong suggests some of the content deals fit with Oath's bigger agenda.
Verizon folding Go90 into larger Oath Brands efforts
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