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Discovery sees strong Europe ratings for Olympics

Feb. 14, 2018 3:31 PM ETWarner Bros. Discovery, Inc. (WBD) StockWBDBy: Jason Aycock, SA News Editor
  • Opening weekend ratings were strong in Europe for the Winter Olympics, says Discovery Communications (DISCA +1.2%), which holds continental rights.
  • Pointing to Total Video metrics, the company noted the first weekend had an average free-to-air and pay TV audience of 186M, along with another 26M through digital and social platforms to hit 212M users.
  • They watched some 373M hours of video, the company says. And social media engagements (likes/shares/comments) hit 1.1M.
  • The Friday broadcast of the always-large Opening Ceremonies resulted in total viewership of almost 88M.
  • Regional records were hit as well at broadcast channels in Sweden, Norway and Germany thanks in large part to home-country medal awards.

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