- Opening weekend ratings were strong in Europe for the Winter Olympics, says Discovery Communications (DISCA +1.2%), which holds continental rights.
- Pointing to Total Video metrics, the company noted the first weekend had an average free-to-air and pay TV audience of 186M, along with another 26M through digital and social platforms to hit 212M users.
- They watched some 373M hours of video, the company says. And social media engagements (likes/shares/comments) hit 1.1M.
- The Friday broadcast of the always-large Opening Ceremonies resulted in total viewership of almost 88M.
- Regional records were hit as well at broadcast channels in Sweden, Norway and Germany thanks in large part to home-country medal awards.