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Budweiser and Jim Beam to partner

  • Iconic brands Budweiser and Jim Beam will be matched up together in a new beer coming out from Anheuser-Busch InBev (BUD -0.7%) in September.
  • Limited edition Budweiser Reserve Copper Lager will be brewed with two-row barley and be aged on Jim Beam bourbon barrel staves to create a toasted oak aroma and nutty taste, according to A-B's press release on the introduction.
  • The marketing partnership between Budweiser and Jim Beam could unveil other unique product innovations.
  • Jim Beam is produced out of Kentucky. The brand is owned by Japan-based Suntory Beverage & Food (OTCPK:STBFY, OTCPK:STBFF).

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