- Vevo plans to “phase out elements of our owned and operated platforms” to focus on YouTube (GOOG -0.1%)(GOOGL -0.2%).
- The company will drop its iOS, Android, and Windows apps and the consumer-facing side of its site.
- Vevo will continue exploring additional platforms for expanding its content and will still sell Vevo-specific ads on its distribution platform.
- Vevo launched in 2009 as a joint venture between Alphabet, Vivendi’s (OTCPK:VIVHY) Universal Music Group, Sony (NYSE:SNE) Music Entertainment, and Warner Music Group.