- Pandora's (NYSE:P) latest subscription service is set to help it compete against tough rivals in Apple (NASDAQ:AAPL) and Spotify (NYSE:SPOT), its CEO says.
- Subscriptions are "the fastest growing part of our business," Roger Lynch tells CNBC in discussing the rollout of the Pandora Premium Family plan.
- That move catches the company up somewhat to existing family sub offerings from competitors, after losing a number of users to Apple and Spotify.
- The new plan lets up to six family members share music for $14.99/month, and Lynch says it has a "twist" in a feature called "Our Soundtrack."
- Pandora shares gained 3% during the market session; they're down 2.8% after hours.