Apple’s (NASDAQ:AAPL) Worldwide Developers Conference keynote yesterday included information about new privacy measures the company plans to include in the iPhone, iPad, and Mac software updates coming this fall.
The Safari web browser will show a pop-up window asking for user permission to load share buttons from social networks like Facebook (NASDAQ:FB). The buttons can let social networks collect user data.
Safari will also share a “simplified” user profile to visited websites to make it harder for advertisers to create a “fingerprint” to track the user across sites.
The features expand on what Apple was already offering and target Facebook, which Apple has criticized for personal data use since the Cambridge Analytica scandal.
Apple shares are up 0.7% premarket to $193.13.
Facebook shares are up 0.4% to $194.03.