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NYT's social media relations: Google's good, Facebook's failing

Jun. 19, 2018 2:25 PM ETAlphabet Inc. (GOOG) StockNYT, GOOG, TWTR, META, GOOGLBy: Jason Aycock, SA News Editor37 Comments
  • Speaking in Cannes, New York Times (NYT -0.2%) CEO Mark Thompson has given a review of his company's news relationship with social media platforms -- and from his perspective, Facebook's (FB -0.6%) declining while Google (GOOG -0.9%, GOOGL -1.1%) is resurgent.
  • “Although we have a long list of things we’d like to talk to Google about, it’s actually a genuinely quite creative, positive environment,” Thompson says, noting the company is listening and taking action on things like a first-click-free policy on articles, allowing NYT to set more parameters for how people access its news.
  • Meanwhile: “Facebook we have found to be very difficult,” he says, noting a recent issue-ad policy that conflates news articles with political and advocacy ads. He notes a recent cake recipe that "may contain nuts" but no political content that went straight into Facebook's archive for political ads.
  • As for Twitter (TWTR -2.4%), it's "becoming an exciting and interesting platform again,” Thompson says.

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