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Sling TV introduces free tier, a la carte channels

Jun. 28, 2018 1:18 PM ETAT&T Inc. (T) StockDISH, T, ROKUBy: Jason Aycock, SA News Editor33 Comments
  • With skinny-streaming rival AT&T (T +0.7%) offering its WatchTV bundle free to some wireless subscribers, Sling TV (DISH -1.1%) is responding with a free tier of its own.
  • That comes with a new user interface and a la carte channels (no base subscription required), with more than 100 hours of ad-supported free content, including some movies and shows from TBS, HGTV, History Channel and others.
  • The new interface rolls out first to returning Sling customers on Roku (ROKU -1.1%) devices, with others to come.
  • Meanwhile, it's also increasing the base price of its Orange package by $5/month, to $25.
  • "Our team works hard to negotiate fair programming deals, with the goal of keeping your price as low as possible," says Sling President Warren Schlichting in a post. "Programming fees, however, only go one direction, and that’s up!"

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