Walmart eyes challenging Netflix, Amazon in streaming

Jul. 17, 2018 1:46 PM ETWalmart Inc. (WMT)WMT, NFLX, AMZNBy: Clark Schultz, SA News Editor82 Comments
  • Walmart (WMT +0.9%) plans to launch a video streaming service in a direct challenge to Netflix (NFLX -5.4%) and Amazon (AMZN +1.4%), according to The Information.
  • "Such a move could be enormously costly for the retailer but would demonstrate its determination to compete on multiple fronts with Amazon in particular," writes Jessica Toonkel, Tom Dotan and Priya Anand.
  • The new streaming service would be different than the company's current Vudu on-demand offering.
  • Sources says Walmart is looking to price its service below Netflix and  Prime at $8 per month.
  • A final decision on the dramatic streaming move hasn't been made yet.

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