Rubicon +1.8% on acquisition speculation

|About: The Rubicon Project, Inc. (RUBI)|By:, SA News Editor

The Rubicon Project (NYSE:RUBI) shares are up 1.8% to $3.44 on an AdExchange column discussing reasons MediaMath could buy the company – and reasons it won’t.

MediaMath CEO Joe Zawadzki went on the record: “That’s an interesting idea. No, we are not buying them at this time.” 

There have long been faint rumors of a top-tier DSP and SSP combo, prompting the article and response.       

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