Pandora launches programmatic audio marketplace

Jul. 31, 2018 3:48 PM ETPandora Media (P)By: Jason Aycock, SA News Editor4 Comments
  • Ahead of earnings set to come after the closing bell, Pandora Media (P -1.5%) said its programmatic audio marketplace became generally available for buyers.
  • That launches a heavy array of ad-supported digital audio for bidding, joining Pandora's existing display and video solutions for programmatic buying.
  • The company had rolled out programmatic audio in beta form in February, and it has been used by 20 brand partners since, including Procter & Gamble, Gatorade and Sony Pictures.
  • The new offering is powered by Pandora's acquisition of AdsWizz and that company's AudioMax Supply Side Platform.

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