- Viacom (NASDAQ:VIAB) is 1.3% higher premarket after Macquarie drops its longtime Neutral stance to upgrade to Outperform.
- Smart investing can let the company tap TV ad growth to offset the declines Viacom has seen from ratings drops and cord-cutting, analyst Tim Nollen writes. The company's "made some impressive investments in data and technology that will drive meaningful growth in targeted TV advertising." (h/t Bloomberg)
- Meanwhile without CBS sitting as "forced acquirer," investors can look at Viacom without the overhang.
- His price target is raised to $37 from $34, implying 20.4% upside.