CNBC: Apple will give away content as part of new TV strategy

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple (NASDAQ:AAPL) will give away free original content to device owners as part of its new digital TV strategy, according to CNBC sources.

The tech giant will mix the free content with subscription channels like HBO and Starz and its current digital video services.

Apple is looking for family-friendly series that could become the structural franchises for the rumored future video service.   

Previously: Netflix -4% as Apple shadow approaches (Sept. 5)

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