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UK gives final OK to Nielsen's Ebiquity purchase

Nov. 23, 2018 9:39 AM ETNielsen Holdings plc (NLSN) StockNLSNBy: Jason Aycock, SA News Editor
  • UK regulators have given final approval to Nielsen's (NLSN -0.6%) deal to acquire the ad intelligence division of Ebiquity.
  • The Competition and Markets Authority decided that despite competitive concerns, the design of the products and the fact that few customers switch between the two suggest they don't truly compete.
  • The CMA had said in June that the deal would get a detailed look, as the two companies are the only suppliers of detailed ad intelligence across a range of UK media.
  • It had given a preliminary OK last month.

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