Lululemon to expand loyalty program test

|About: Lululemon Athletica Inc. (LULU)|By:, SA News Editor

Lululemon (NASDAQ:LULU) said during its earnings conference call that the retailer plans to expand a pilot loyalty program to other markets after seeing strong results in a test in Edmonston.

During the pilot, the company charged loyalty members $128 a year for curated experiences and free shipping, although that price may be lifted as the company finetunes the program. "Guests are seeing value in this curation of services and content beyond just our product and in buying into the program and driving value through the loyalty," notes CEO Calvin McDonald.

Lululemon earnings call transcript

LULU -0.14% premarket to $131.26.

Previously: Lululemon Athletica beats by $0.06, beats on revenue (Dec. 6)

Previously: Lululemon falls 6% despite earnings topper (Dec. 6)

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