Facebook testing search advertising as new revenue stream

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada.

That squares off against AdWords from fellow duopolist Google (GOOG +1%, GOOGL +0.7%).

It's a return of sorts to such advertising for Facebook, which shut down Sponsored Results five years ago but now could see an important revenue stream.

The ads will be repurposed News Feed ads starting from a small set of automotive, retail and e-commerce advertisers, TechCrunch notes.

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