- Discovery (NASDAQ:DISCA) is boosting its upcoming GOLFTV streaming offering via a new agreement with the European Tour, part of a move to become the "digital home of golf."
- The deal includes international multiplatform live rights (in many territories) to all European Tour events and the next two Ryder Cups (in Wisconsin and Italy). That includes more than 40 Tour events per year starting in January.
- Discovery will also collaborate to grow the European Tour's digital platforms
- GOLFTV last month set up a multi-year global content deal with Tiger Woods, and Discovery and the PGA Tour set a $2B 12-year deal earlier this year.
Discovery has European Tour deal for GOLFTV
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