Online holiday sales increased 16.5% to over $126B this year, according to data from Adobe Analytics.
The tally included the huge shopping days of Thanksgiving ($3.7B), Black Friday ($6.2B) and Cyber Monday ($7.9B).
Overall sales for the 2018 U.S. holiday shopping season were up 5.1% to over $850B, according to a separate report from Mastercard.
One of the bigger takeaways from the 2018 holiday season was that major players such as Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT), Target (NYSE:TGT), Home Depot (NYSE:HD), Best Buy (NYSE:BBY) and eBay (NASDAQ:EBAY) continued to peel away market share from smaller chains and department stores. Etsy (NASDAQ:ETSY), Wayfair (NYSE:W), Shopify (NYSE:SHOP) and Stitch Fix (NASDAQ:SFIX) also nabbed more sales from brick-and-mortar stores.
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