- Sinclair Broadcast Group (SBGI +0.2%) has launched Stirr, a live and on-demand streaming service that will feature news, sports, entertainment and digital channels.
- The ad-supported service was thought last year to be more of a rival to online news channels like Fox Nation (NASDAQ:FOX, FOXA) or CBS.
- But at launch it features digital versions of Sinclair's local stations along with small national networks like Cheddar, NASA TV, Pet Collective, World Poker Tour and similar offerings.
- It also has original channels including Stirr Movies, Stirr Sports, Stirr Life and Stirr City.
- Stirr expects to add new linear networks each month and grow to more than 50 by the end of 2019.