Hoping to gain some market share, Japan Tobacco (OTCPK:JAPAY) has unveiled two "heat-not-burn" products called the Ploom TECH+ and Ploom S, which will be available in Japan from Jan. 29.
The country has emerged as a fertile test ground for vaping products since e-cigarettes using nicotine-laced liquid are prohibited.
According to Nomura, Philip Morris's (NYSE:PM) IQOS had a 71.8% share of Japan's HNB market last year, while BAT's (NYSEMKT:BTI) glo had 20.1% and Ploom TECH had 8.1%.
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