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General Mills commits to regenerative agriculture practices

Mar. 04, 2019 9:11 AM ETGeneral Mills, Inc. (GIS) StockBy: Clark Schultz, SA News Editor15 Comments
  • General Mills (NYSE:GIS) announces a commitment to advance regenerative agriculture practices on 1M acres of farmland by 2030.
  • To achieve the farming goal, the company says it will partner with organic and conventional farmers, suppliers and trusted farm advisors in key growing regions to drive the adoption of regenerative agriculture practices.
  • Regenerative agriculture is described as a holistic method of farming deploying practices designed to protect and intentionally enhance natural resources and farming communities. The practices focus on pulling carbon from the air and storing it in the soil in addition to helping the land be more resilient to extreme weather events.
  • General Mills will partner with key suppliers to drive regenerative farming adoption across key ingredients including oats, wheat, corn, dairy feed and sugar beets.
  • Source: Press Release

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Comments (15)

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darnoc111 profile picture
I see that many are arguing about this but is there any evidence that this works? Here is an article about regenerative agriculture.
"Regenerative Agriculture: Solid Principles, Extraordinary Claims"
What it looks like to me is that the claims so far do not bear out the claims made by those endorsing regenerative agriculture. But like the article says more data is needed.
Nozrydr profile picture
great link, thanks for that.

So regenerative agriculture maybe a rebranding of other good practices and it may be hype. but on balance sounds like a good thing.

And that puts a lot of energy in the market value of attaching early to the "branding" of these ag practices. Which makes it a good move for General Mills IMHO
InfoLit profile picture
I like where GIS' head is at...unless it's all posturing and bluster...
Putting carbon in the soil? GIS is an evil corporation, out to get us all. That will cause soil temps to rise!
darnoc111 profile picture
Does this mean that farmers will go back to crop rotation and lowering the amount of fertilizers and pesticides to allow the soil to recover? During the dust bowl we learned that we needed to farm for the long term rather than short, maybe this is what is being done? If not it is just a lot of talk that will do nothing.
josephaoppenheim profile picture
The bigger picture, including the acquisition of B.B., is transforming the company where food trends are heading, thus opening up distribution to more retailers and allowing higher selling prices as commodity costs increase.
Dividend Income Investor profile picture
Sounds like a bunch of Green hooey to me. Maybe they should just concentrate on making their products more healthy.
Yeah, who cares about the planet? It's not like it's the only one we have...
We would be colonizing moons if you liberals didn’t divert all of nasa findings in the 70s to welfare and forcing Americans to allow grown men into girls locker rooms
Nozrydr profile picture
Maybe you could read up on what regenerative farming practices are and the science behind them?

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