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Rubicon Project adopts Trade Desk's unified ID

Mar. 05, 2019 11:24 AM ETBy: Jason Aycock, SA News Editor3 Comments
  • Rubicon Project (RUBI -1.5%) has implemented the unified ID solution from The Trade Desk (TTD +0.2%) for its digital ad exchange.
  • That will let all parties across the supply chain use the Trade Desk cookie footprint to increase their own cookie coverage on the Internet, improving match rates and identity resolution.
  • And that means more relevant advertising, the companies say.
  • "All players that participate in the digital buying and selling ecosystem benefit from reading from the same playbook," says Rubicon Proejct's Garrett McGrath. "The Trade Desk’s unified ID solution is a well-known and trusted solution, making it a natural fit for us as we continue to enhance our platform."

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