The company announced yesterday it was readying two bundles for launch at $50/month and $70/month. But the $50 plan is now the most expensive base plan of the five rivals in the streaming live TV space (which includes Hulu with Live TV, PlayStation Vue (SNE +1%), Sling TV (DISH -0.3%) and YouTube TV (GOOG +0.4%, GOOGL +0.7%)).
And while the company's adding HBO to the new plans, it's dropping channels from AMC Networks (AMCX -3.3%), Viacom (VIA -1.4%, VIAB -2.2%) and Discovery (DISCA -2.3%), including HGTV, A&E, MTV, TLC and Nickelodeon, among others. Shares in those companies are dropping quickly.
Existing customers will be able to keep their current plans, but those with HBO will need to pay $15/month now rather than $5/month, a move that will serve to push them to one of the two new offerings.
Of the five streaming-live TV rivals, only Sling continues to offer the Viacom networks.
Now read: AT&T: Final Performance »
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