Facebook bull sees billions from Checkout

Apr. 02, 2019 8:12 AM ETMeta Platforms, Inc. (META)METABy: Brandy Betz, SA News Editor42 Comments
  • Deutsche Bank says Instagram (NASDAQ:FB) Checkout could add billions to Facebook's revenue within a few years.
  • The firm thinks Checkout "can add incremental $10B of net revenue in 2021, or 10% our current FB ad revenue in that year."
  • Checkout can drive growth "given high engagement in existing IG shoppable products, brand excitement, and the scale of the platform." And that momentum could bleed over into core FB and Marketplace.
  • Rating reiterated at Buy with a $200 price target.

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