Pinterest plans to set a price range for its IPO that's below where the online image-search company last privately raised money as it begins a roadshow today to pitch shares to investors, WSJ reports.
Pinterest most recently sold shares to pre-IPO investors in 2017 at a price of $21.54 each, valuing the firm at roughly $12B.
The stock is set to begin trading on the NYSE next week under symbol "PINS," as part of a wave of high-profile but unprofitable tech startups that are now moving toward the public market.
Now read: Pinterest Publishes First IPO Filing »
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