Bilibili adds bull on MAU growth potential

|About: Bilibili Inc. (BILI)|By:, SA News Editor

UBS starts Bilibili (BILI -1.9%) at Buy and a $23 price target saying the "uniquely positioned" company could nearly double its MAU base from 112M this year to 210M in 2023.

The firm expects Generation Z user penetration to grow from the current 30% to 50% over time.

UBS says BILI is in an early stage for monetization and has a higher chance than its peers to develop multiple growth drivers.

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