Chico's to launch digital-first intimate apparel brand

|About: Chico's FAS, Inc. (CHS)|By:, SA News Editor

Chico's (NYSE:CHS) says its new TellTale brand is an intimate apparel collection targeting women between the ages 25 to 40.

TellTale is being rolled out as a digital-first brand on April 24, with a unique website.

"TellTale enables us to capitalize on our intimate's infrastructure with core, proven expertise already in place, addressing a true white space in a growing market," says Chico's CEO Shelley Broader.

Source: Press Release

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