Chico's (NYSE:CHS) says its new TellTale brand is an intimate apparel collection targeting women between the ages 25 to 40.
TellTale is being rolled out as a digital-first brand on April 24, with a unique website.
"TellTale enables us to capitalize on our intimate's infrastructure with core, proven expertise already in place, addressing a true white space in a growing market," says Chico's CEO Shelley Broader.
Source: Press Release
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